I have to wonder to what extent this is just punishment from the establishment for Coinbase’s recent rejection of political activism in the workplace. Of course we will need to see the article from the NYT first before drawing any conclusions, but the timing is pretty suspicious; this implies that the NYT more or less launched this project immediately after that announcement went out.
It seems to me that Coinbase is well aware of NYT's recent decline from paper of record to race-baiting propaganda, and knows that instead of being factual about numbers NYT will use weasel words to make it seem like Coinbase's entire company is run by "far right extremist racists" or whatever similar language. Of course, only time and the publication of the NYT article will tell, but given their recent track record I would absolutely not be surprised if it's written as an exaggerated hit piece full of emotional appeal rather than, well, news.